![]() ![]() Customer RelationshipsĬirrus Logic aims to provide bespoke services to its customers, incorporating its own products into third party designs. The Company’s products can also be acquired through third-party manufacturers that have been contracted to produce designs that incorporate Cirrus Logic products. Customers can purchase products from the Company directly by contacting one of its domestic or international sales offices across the US, Hong Kong, Japan, China, Singapore, South Korea, Taiwan and the UK.Ĭirrus Logic supplements its own direct sales team with external sales representatives and authorised distributors. ![]() Purchases, however, cannot be made through online channels. ChannelsĬirrus Logic operates mobile and desktop websites at where customers can find information on the Company’s products and services. Cirrus Logic is assisted in this process through partnerships with a number of market leading partners within the audio industry.Īdditionally, the Company provides value to its customers through the ongoing provision of technical support services. Research and development is a key facet of Cirrus Logic’s operations, with the Company always seeking to develop new and innovative products for its customers. The high regard in which the Company’s products and services are held is apparent in the standing of its key customers, in particular high-profile company’s such as Apple and Samsung, which themselves command a reputation as providers of quality products. Value PropositionsĬirrus Logic’s key value to customers is in the quality and reliability of its products. Other customers include electronics manufacturers LG, Lenovo, Sony, Panasonic and Motorola. In the past three years no other single customer has accounted for more than 10% of the Company’s annual net sales. Cirrus Logic’s largest single customers are Apple, which for the years 2016, 2015, and 2014 represented approximately 66%, 72% and 80% of the Company’s total sales, respectively, and Samsung Electronics, which represented approximately 15% of the Company’s total sales in 2016. The Company’s own information states that for the fiscal years 2016, 2015, and 2014 its ten largest end customers represented around 89%, 87%, and 88% of its total annual sales. Its customers therefore principally comprise electronics manufacturers, both domestic and international and including established brands and emerging operators. According to its 2016 annual report, the Company considers its end customer to be the entity specifying the use of its components in their design. Benefits at Cirrus Logicīusiness model of Cirrus Logic Customer SegmentsĬirrus Logic provides semiconductor components for use in mobile technologies, consumer electronics products and automotive entertainment systems. The Company has operations across the US, Asia, Europe and Australia and has a current market capitalisation of $2.52 billion. Cirrus Logic remains one of the largest suppliers of fabless semiconductor products for the electronics sector, and includes among its customers market leaders such as Apple and Samsung.Ĭirrus Logic shares have been traded on the NASDAQ since 1989. In the late 1980s and early 1990s however, under the guidance of then Chief Executive Officer David French, the Company established itself as a leading supplier of high-performance analog and digital processing chip solutions, serving the consumer electronics industry. The Company moved its headquartered from Salt Lake City to Silicon Valley in 1984, changing its name to Cirrus Logic in the process.įollowing this move, the Company began to focus on developing products for the burgeoning personal computing market. In 1983 the Company was reorganised by Patil, his partner Kamran Elahian and Fred Nazem, whose venture capital firm Nazem and Company had provided seed financing to Patil Systems. HistoryĬirrus Logic traces its roots back to the establishment of Patil Systems, an engineering company founded in 1981 by Indian engineer Suhas Patil (“Patil”). Cirrus Logic is a fabless semiconductor producer, specialising in the development of audio and voice integrated circuits and software solutions for use in mobile communications, automotive entertainment systems and consumer audio products. ![]()
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