![]() Kaufman also told The Hollywood Reporter how the rebrand of the company from ViacomCBS to Paramount Global about a year ago helped create the new e-commerce opportunity. “It is so exciting to have a site that provides a seamless and engaging consumer experience that allows fans to shop across our portfolio of brands.” “Paramount Shop plays a key role in Paramount’s multi-platform ecosystem as a new touchpoint for consumers to discover products reflecting the company’s popular content and culture-defining brands,” said Pam Kaufman, Paramount Global’s president and CEO, international markets and global consumer products & experiences in a statement. Paramount described the new shopping site as its “first global direct-to-consumer e-commerce site with products spanning its portfolio” of intellectual property (IP) with an “easy and thoughtful” customer interface. (The tricorder is a fictional hand-held device used in the Star Trek universe to perform environmental scans, record data and analyze it.) ![]() The Star Trek tricorder, meanwhile, “drops later this spring,” the company said. Among the products on display on the site are the likes of Top Gun T-shirts and hats, the Star Trek Tridimensional Chess Set, Drunk History mugs and tumblers, a Yellowstone edition of Monopoly, a Teenage Mutant Ninja Turtles pizza cutting board, Paw Patrol plush toys and South Park cooking aprons and beach towels. Paramount+ launched with the promise to provide “a mountain of entertainment” - in reference to the iconic mountain in the Paramount logo. Like its Paramount+ streaming service, it showcases various brands under one umbrella, in this case with a focus on merchandise. That marks an evolution for the Hollywood conglomerate’s Consumer Products & Experiences division as it puts the spotlight on Paramount’s portfolio of franchises, which the management team of CEO Bob Bakish has been touting, including in a new brand campaign entitled “ Popular is Paramount.” The step also fits into the company’s increasingly international mindset and adds another direct-to-consumer outlet to its arsenal. Italy's Far East Film Festival Unveils Expansive Selection for 25th Anniversary EditionĪfter previously offering products through a slew of its own shops, including an MTV, a Star Trek and a Yellowstone shop, in addition to a presence in retail stores, the company has now created one online shopping window for merchandise, namely more than 7,000 items representing more than 125 content brands. ![]()
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